The Shag Is Back: Why Everyone’s Talking About This Layered Look

Harriet Wells
Jul 30
2 min read

If there’s one haircut that’s stealing the spotlight this season - and raising more than a few eyebrows it’s the shag. Yes, the shag. Equal parts rock ‘n’ roll and effortlessly cool, this layered, lived-in cut has made a triumphant return to salons and social media alike.

According to Instagram, #ShagHaircut has racked up over 1.1 million posts worldwide, with usage growing another 9% since spring 2025. That’s a lot of love for a cut that was once the preserve of ‘70s groupies and indie kids.

So why all the fuss? And why does everyone seem to want one? Here’s our take on the shag, its appeal and what you should know before asking for it in the chair.

What Makes a Shag a Shag?

It’s all about layers, texture and movement. A good shag frames the face, softens the edges and gives hair a lived-in feel. It works brilliantly on medium to long hair, but modern takes also suit shorter lengths and curly textures.

Think of it as the anti-blunt bob, kind of casual, a little messy and full of personality.

Why It’s So Popular Right Now

There are plenty of reasons clients are saying yes to a shag:

Low-maintenance styling... it’s designed to look a little undone.
Volume and shape without heavy product... perfect for finer hair.
Works with your natural texture... great for waves and curls.
Face-framing layers... flattering on almost everyone.

And, of course, the hashtag itself has given it a cult following online. Because who doesn’t love posting their ‘new shag’ on Instagram?

Is It Right for You?

The shag isn’t for everyone, but it’s more versatile than you might think. It works best for those who don’t mind embracing a bit of imperfection and movement in their style. If you like sleek, sharp lines or can’t stand a strand out of place, you might want to stick with something more structured.

If you’re unsure, your stylist can help tailor a version of the shag that suits your face shape, lifestyle and vibe from soft and subtle to full-on glam rock.